As renewable energy sources become cheaper than any new electricity capacity based on fossil fuels, four industry association leaders plan to expand market share over the next 10 years.
"We're talking about a radical market transformation," Abigail Ross Hopper, President & CEO of the Solar Energy Industries Association (SEIA) said during a June 2 virtual panel discussion.
However, the renewable power industries can expect to encounter political and regulatory resistance, Hopper said, as they begin "taking other people's market share."
But consumer demand may move recalcitrant politicians and regulators, according to Robert Dillon of the Energy Choice Coalition.
"We see increasing demand for renewables among consumers and that is both driving innovation among providers and support among policymakers," Dillon told Utility Dive in an email.
"The co-benefits of more affordable and cleaner energy sources is a win-win and the fact that it's a market-driven solution allows it to win over those who might have opposed renewable energy projects in the past," Dillon said.
Read the full story at UtilityDrive.com.