The Energy Choice Coalition works with think tanks, technology developers, independent energy suppliers, commercial and industrial users, consumer groups, state-based advocacy campaigns, and other organizations to promote true competition and innovation in electricity markets.

““Given the history of natural gas, telecommunications, airline, railroad, and trucking regulation, is it reasonable to expect that customer choice in electricity could generate consumer benefits? The experience of all these industries suggests that the answer is a resounding ‘Yes.’””

— Robert Crandall and Jerry Ellig. "Economic Deregulation and Customer Choice: Lessons for the Electricity Industry." The Center for Market Processes, George Mason University, 1997.