The nonprofit Energy and Policy Institute has launched a new tracking tool exposing up to $2.4 million in spending on advertising by 14 utility front groups over the past four years on social media advertisements, many of which include targeted messaging to mislead customers on critical climate and energy concerns, including the impact of power plant retirements, the reasons behind high utility bills, and the viability of “renewable natural gas” and hydrogen.
Using data from the Meta Ad Library and existing code developed by Brown University, the Energy and Policy Institute’s tracking tool shows the specific regions that the gas and electric utility groups are targeting with the advertisements.